WhatsApp / Meta Setup

Creating & Submitting Templates for Approval

Guidelines for creating, categorizing, and submitting WhatsApp templates to Meta for review.

Prerequisites & Requirements
  • WABA Access

Meta categorizes templates into three types:

  • UTILITY: Transactional order updates, cart reminders, payment receipts. (Fast approval).
  • AUTHENTICATION: One-time passcodes and security verification.
  • MARKETING: Promotional broadcasts, seasonal sales, discount offers.

Templates usually undergo automated review by Meta AI within 1 to 5 minutes.

Have questions about creating & submitting templates for approval?

Our technical support engineers are available to review your store setup.

Contact Support