WhatsApp / Meta Setup
Meta Conversation Pricing & Charges
Understanding Meta conversation-based pricing and utility vs marketing rates.
Prerequisites & Requirements
- Meta Credit Card Setup
Meta charges for WhatsApp messages on a 24-hour conversation window basis. WWA software does not markup or charge per-message fees. You pay Meta directly at wholesale rates.
Utility conversations (order updates, cart recovery) are significantly cheaper than promotional marketing conversations. Refer to Meta's official WhatsApp pricing rate cards for country-specific rates.
Have questions about meta conversation pricing & charges?
Our technical support engineers are available to review your store setup.